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Creative Commons image credit, below.
Gluten free bread ("that doesn't taste gluten free") is now the centerpiece of a Dow television ad. Dow, according to its website, has "developed a plant-based cellulose that mimics gluten attributes and helps gluten-free bread, pasta and dough taste more like the real thing." 
The Dow television ad spot features a young man bicycling through a town, balancing what look like 100 loaves of bread on his head. Image is from Creative Commons (credit below) and unrelated to Dow. 


 

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