
Creative Commons image credit, below.
Gluten free bread ("that doesn't taste gluten free") is now the centerpiece of a Dow television ad. Dow, according to its website, has "developed a plant-based cellulose that mimics gluten attributes and helps gluten-free bread, pasta and dough taste more like the real thing."
The Dow television ad spot features a young man bicycling through a town, balancing what look like 100 loaves of bread on his head. Image is from Creative Commons (credit below) and unrelated to Dow.
It's always great when we see gluten free going mainstream; tune in if you have time.