Edible food packaging: dissolves in water, environmentally friendly, convenient: why didn't someone think of it sooner?

Creative Commons image credit, below.

Tired of transferring your gluten free workout protein mix into little bags or containers when you're out and about? Ditto for bags of gluten free oatmeal or other cereals? According to BakeryandSnacks.com (via FoodProductionDaily.com), a U.S. company, MonoSol, has developed edible pouches engineered to disappear and release their contents when they are exposed to water." 
According to the BakeryandSnacks.com article (see it, here) MonoSol is meeting with several large companies in order to make the technology commercially available. Photo unrelated to Monosol or BakeryandSnacks.com.

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