Important Caveat: While I have not seen the Domino's press release as of this writing, according to multiple sources, Domino's states that its "gluten free" pizza is not appropriate for those with celiac disease. One of those sources is a Yahoo Finance article (click here).
Domino's reportedly states in its press release that its pizza is appropriate for "gluten-sensitive" individuals. Stay tuned within the next week for a post giving an expert's opinion on the continuum between celiac disease and "gluten sensitivity" -- or whether there really is such a continuum at all!
ABC World News reported that Domino's will be charging $3 more for the pies -- which is about standard, from what I've seen. It's the same premium that a local pizza chain in the Northwest -- Garlic Jim's -- charges for their gluten free pizza, which they've been offering for at least a few years. (On the friendly dining options page (click here), see several Northwest Garlic Jim's listed along with other restaurants that offer gluten free food.)
Six billion dollars -- that's the size of the gluten free market, according to the broadcast.
Now -- as I haven't swung through the door of a Domino's in several years, I can't wait to taste what they've done with their gluten free pizzas.
If you've tried one, let us know! (Image is a great photograph of pizza from Creative Commons; it's not related to Domino's.)